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KMID : 1023420140140020176
Journal of Dental Hygiene Science
2014 Volume.14 No. 2 p.176 ~ p.182
Willingness to Pay for Professional Tooth Cleaning in Implant Patients
Park Kyung-Hwa

Kim Yoon-Shin
Lee Sun-Mi
Han Gyeong-Soon
Abstract
This study aimed to arrive at reasonable and realistic prices for professional tooth cleaning (PTC) in order to expand its clinical utilization. The study involved 214 dental implant patients who received PTC. Cross-tabulation, one-way ANOVA, t-test, and stepwise multiple regression were performed for analysis. The mean satisfaction score was 4.60 points, and 92.5% of all subjects were willing to receive PTC consistently. The most common reason to receive PTC was a feeling of refreshment in 84.7%, and 84.1% were willing to pay for PTC. The mean willingness-to-pay price was 28,100 won, and the mode was 10,000 won. Willingness-to-pay price increased as average monthly income and satisfaction level for PTC were higher. The price also increased with age and was higher in women than men. Suggesting and settling reasonable and realistic prices for PTC are expected to be useful in maintaining the long-term health of the dental implant and reducing socio-economic costs.
KEYWORD
Professional tooth cleaning , Willingness to pay
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